For many years since my discovery of
coffee I have been an extremely dedicated coffee drinker. There is
not a day that I go without my morning cup of coffee to give me that
jolt of energy to complete my day. But there has been a recent
decline in the number of coffee drinkers due to the increased
production and efficiency of home coffee brewers such as the Keurig
brewer. I the future, this could mean a potential loss of profits for
many companies that produce non-gourmet coffee.
From an economic standpoint, the less
people drink coffee the lesser the price of the coffee in stores
meaning that money will be lost and companies will have to seek out
ways in which they may compensate for the money that was lost.
Meanwhile, coffee consumers who do not have the income to purchase
home brewers may opt for an alternative and cheaper source of
caffeine. Some of those sources may include soft drinks, energy
drinks, and caffeinated teas. This factor may result in the increase
in profits for the companies who produce these caffeinated beverages.
Some of the local non-gourmet coffee sellers such as 7-11 and Quick
Trip gas stations and stores will be greatly affected by the
substantial decline in numbers of consumers.
Although there are many downsides to
this finding, there are also many advantages. One of the advantages
being that consumers will save time, gas, and money by using home
brewers instead of going out to purchase a cup of coffee. Another
advantage is no more hassle of trying to have that cup of coffee.
Often times when going to 7-11 I see a huge crowd of people
surrounding the coffee. With a home coffee brewer there will be no
more need to experience the wait. So after all, the decline of coffee
drinkers is very understandable.
No comments:
Post a Comment